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The Building Blocks of Growth Hacking
The interest for Growth Hacking is on the rise, particularly among start-ups and marketing communities. While there is an ongoing debate about what is the definition of Growth Hacking and what exactly it entails, there is at least a consensus about its main ob...
Les technologies mobiles et sociales en enseignement supérieur
L’utilisation grandissante des réseaux sociaux et des technologies mobiles pour des fins aussi bien personnelles que professionnelles interpelle les professeurs, à bien des égards, à considérer l’intégration de ces outils dans leurs pratiques d’ens...
Using social media in project management
With growing maturity of social media over the last few years, many companies considered using these tools to interact with customers and employees. Business functions such as sales, marketing, human resources and public relations have innovatively embedded th...